A lot of people worry about how to spend their money. However, they would be better served if they focused on improving their skills in order to earn more money and take advantage of every opportunity. The most successful people I've encountered concentrate on making the most of every opportunity they have to produce money. Advance and conquer; don't retreat and save. You will waste more money in your lifetime on missed opportunities than you will ever spend. Investing in your education, learning how to communicate, and negotiating and closing transactions are the best ways to move forward.
Remember the rule of no. Whenever you say "no" to something in life, there is usually a lack of "know." If you have no money, there is something you don't know about money. If you have no prospects, there is something you don't know about prospecting. if you find yourself with no closes, there is something you don't know about closing.
The degree to which you know how to sell affects your ability to
1. Effectively communicate
2. Attain an agreement
3. Handle objections
4. Be likable
5. Generate opportunities
6. Give great product demonstrations
7. Negotiate
8. Know how to close.
It is naive to think that you can train someone who doesn't know how to sell how to, communicate, negotiate, and close deals. Why would a person pursue prospects when he or she doesn't know what to do with them?
Despite what you may have been told, everyone sells at one time or another. Even A-List movie stars who are at the very top of their careers have to assist in selling their movies; if no one buys tickets, the studios will quit making movies with them. The President of the United States sells his or her way to the White House and, once there, must continue to sell in order to get his programs in place and get re-elected.
Business schools state that the number one reason why companies and individuals fail is because they are undercapitalized; in other words, they don't have cash. I don't believe this to be true. People and organizations fail because they aren't able to effectively sell their products and services in quantities great enough - and at prices high enough - to remain viable.
So whatever your job title or position may be, I plead with you to learn everything you can about this great lost art. It is the only way you'll advance and conquer and never be stopped by something as trivial as the condition of the economy.
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