George was tired of being broke.
Every day was a struggle. "How will I pay my bills? I'm going deeper into debt. I can't afford to buy anything."
So
George constantly worked on new ways to make money. "If I could invent a
new can opener, all my money problems would be over." "Maybe I could
sell funny hats on the internet." "If I found some investors, I could
open a new underwater restaurant."
George had tried manufacturing
a razor blade that never got dull, building the world's largest tree
swing and selling lamps made of salt. All his new ventures failed. To
survive, he worked at McDonald's as an assistant manager.
George felt he should solve his money problems with new untried ideas. Unfortunately, unproven ideas are often wrong.
Affluence
"Affluence* Attainment, consists of . . . Doing the things that won, not new things untried as yet." -- L. Ron Hubbard (Affluence: abundance; wealth)
In
other words, you cause an affluence, not from new ideas, but from
things that have already worked. Even "new" ideas that create wealth are
based on several proven ideas.
George decides to try out this approach. He asks himself, "What has made me money in the past?" He lists the following:
* Sold shoes at a store paid $350 per week.
* Sold sunglasses at weekend festivals paid $1000 per weekend.
*
Bought old cars, fixed them up and sold them. The last car he restored,
a 1961 Ford Mustang, earned $1500 profit with two weeks of work.
* Working at McDonald's pays $560 per week.
George realizes he can go back to his two best-paying jobs immediately: sunglass sales and car restoration.
He
convinces the sunglass company to give him 200 pairs on credit so he
can sell them at an outdoor market that weekend. He then finds a wrecked
1988 Mercedes and makes a deal to buy it for $500, on credit.
George
quits his McDonald's job. He makes $800 selling sunglasses that
weekend. He spends three weeks on the Mercedes and sells it for $4500.
George uses old, proven ideas to boost his income.
Business Uses
When a business sticks to proven ideas, and avoids untried methods, it usually succeeds.
For
example, the owner of an auto dealership notices his car sales are
dropping. His marketing director says, "We need a new TV commercial.
Let's use elephants! We've never tried it before. It'll be great!"
The
smart owner says, "Let's wait on the elephants. Instead, find which of
our old commercials worked best. What made our sales jump up?"
The
marketing director comes back the next day and says, "I hate to tell
you this, but our best TV commercial is that one of you wearing diapers
and crying. You swore to never show that commercial again."
The
owner says, "I hate that commercial. Oh well, show it again. In fact,
buy twice as many time slots! And schedule the film crew to shoot a new
commercial with me in the diaper. I'm really going to cry this time!"
Car sales and income jump to new levels.
Doing things that won is essential to good business.
Copying Good Ideas
If you do not have anything that has made you succeed in the past, do things that worked for others.
For
example, you want a career helping people and making a decent income.
You write down the careers of everyone you know. You realize your uncle
Jay, who is a dentist, helps a lot of people and makes an excellent
income. You take your uncle to lunch and ask how he became a successful
dentist. You follow his path
As another example, you want a
successful marriage and family. You find out who has been happily
married for a long time and has a successful family. You learn all you
can about what helped them succeed and then copy their success.
If
you want to succeed in any kind of job or business, interview the
people who are succeeding. Find out what worked for them. Use these
ideas as they are proven, not untried as yet. Luckily, most successful
people enjoy talking about their success secrets and do not worry about
competition.
Doing things that won for you or others is a reliable route to success.
Five Steps to Boost Your Income
1. Make a list of income ideas you are using that are unproven and not working for you.
2. Work out a plan to drop these ideas.
3. Make a list of income ideas that have worked for you or others.
4. Write down how you can use these ideas to boost your income.
5.
Once you are earning the income you need, go ahead test new, untried
ideas if you like. Just make sure they work before you invest any
significant time or money into them. |
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