Don Draper’s Answer to the Ultimate Marketing Question of All

Posted by Patrick Clouden

I watched a couple seasons of Mad Men, and here is, by far, my favorite scene:

Captivating, touching, and insightful. You can’t get help but get a little choked up.

There’s a marketing lesson in it, too. It strikes at the most important marketing question of all…

Why do people buy stuff?

What simple statement explains why things are valuable enough for us to trade our precious money?

We’ve probably all heard the saying that people buy based on emotion, not logic. There’s much truth in this. No matter how coldly logical and practical a purchase may seem, there’s always a subtle, emotional aspect (why did you choose that loaf of bread or brand of light bulb over another?). But there’s more.

5 Ways to Supercharge Your Copywriting PART 2

Copywriting is one of the most profitable skills you can master in business.

A great copywriter persuades hundreds, thousands, and even millions of people to buy products with nothing more than words weaved into advertisements, sales letters, website pages, and videos. It’s like he or she creates a powerhouse salesperson and then give him or her the magical power of being able to sell to thousands of people at a time, 24 hours per day, 7 days per week.

In this webinar, you’re going to learn things like…

How to rivet the reader’s eyeballs to your ad with your FIRST sentence. The fact is you have mere seconds to either hook the reader or lose him, and this is how you do it.

Why every great copywriter’s mantra was “specific, measurable, tangible, and verifiable,” and how you can apply this in your copywriting to boost response.

How to use pictures in advertisements to boost sales, and the types of pictures you DON’T want to use.

Three ways to create strong offers that make people want to stop procrastinating and act NOW.

And more…

Watch this webinar today and learn the secrets of million-dollar copywriters!

5 Ways to Supercharge Your Copywriting PART 1

Copywriting is one of the most profitable skills you can master in business.

A great copywriter persuades hundreds, thousands, and even millions of people to buy products with nothing more than words weaved into advertisements, sales letters, website pages, and videos. It’s like he or she creates a powerhouse salesperson and then give him or her the magical power of being able to sell to thousands of people at a time, 24 hours per day, 7 days per week.

In this webinar, you’re going to learn things like…

• The two basic qualities of good copy. If you can just get these TWO things right in your copy, many people will enjoy reading it and be persuaded to buy.
• How master copywriters set themselves up for success before writing a single word by doing two very specific types of research.  When you do this correctly, crafting compelling copy that sells is surprisingly easy.
• The single-most important part of any advertisement and how to NAIL this in your promotion pieces so they grab eyeballs and force people to read them.
• The three classes of successful headlines and how you can mix and match these to create headlines that make readers think, “I just HAVE to read this…”
• And more…

Watch this webinar today and learn the secrets of million-dollar copywriters!