Price vs. Value Strategy

Dropping price is that bad habit all sales people fall into from time to time as a way to sell their products and close a deal. Dropping price is a shortcut to building value and in no ways enhances the value of your proposition. Ask yourself, when you drop your price 10%, does it make your product more valuable or just less expensive? When you drop price does it better resolve whatever problems your product or service solves for your customer? A client recently asked me to drop the price of my product $300 and while I am in a position to do so I asked myself these questions and rather than unnecessarily discounting my price I took the time to offer more value and solve the real issues.