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| Question: What is the best personality or the best identity for you to assume? 
 Answer:
 Anything you want! A cheerful friend, a businesslike executive, a 
caring listener. Whatever is best at the time. Different circumstances 
require different attitudes.
 
 For example, to be a bossy manager 
at work might be appropriate, but you might drive your spouse crazy if 
that identity comes home with you. To be a rowdy sports fan at a game is
 great, but not who you should be when asking for a raise.
 
 The reason people have trouble determining who or what they should BE is because . . . they don't start with HAVE.
 
 "Children
 in the West are commonly asked `What are you going to BE when you grow 
up?' It is a silly question and can drive any child up the wall. Because
 it's the wrong question -- it hits the wrong end of the cycle."
 
 "The child is also asked, `What are you going to DO in life?' That's just as bad. It is quite difficult to answer."
 
 "If
 we asked children, `What do you want to PRODUCE in life?' we could 
probably get a workable answer. From that they could figure out what 
they'd have to do to produce. And from that, they could know what they 
had to BE. Then, with a little cooperation they would be able to lead a 
happy and valuable life."
 
 "A lot of people and businesses fail because they don't do this." -- L. Ron Hubbard
 
 Example:
 A young man likes to cook and make people happy. He may decide the 
product (HAVE) he wants to produce is: "Properly fed, happy people who 
pay me well for a fabulous dining experience at my awesome restaurant."
 
 Based
 on this decision, he works out his career by listing the steps (DO). 
His steps include enrolling in a cooking school, working at several 
restaurants for the experience, saving money and so on. His planning is 
accurate and efficient. The young man then works out the best identity 
for the job (BE). He needs to BE a successful restaurateur: proud, 
charming, service-oriented, smart and wealthy.
 
 To put his plan 
into action, this young man starts the cycle with BE and assumes this 
identity as the first step. He strolls around BEING a successful 
restaurateur from day one. He's proud, charming and service-oriented. He
 even feels wealthy.
 
 He can then easily DO the steps needed to 
get what he wants to HAVE: a successful restaurant with happy customers.
 He accomplishes this much faster and more easily than a person who 
cannot BE a successful restaurateur until he owns the restaurant.
 
 So if you want success and wealth, BE successful and wealthy before you get there. It not only works, it's fun!
 
 Assume
 a wealthy identity. Test drive a big new Mercedes. Drive by your dream 
home. Stroll through a $50-million building as if you own it.
 
 People will want to be around you. Opportunities will pop up. Money will be attracted to you.
 
 You'll feel great!
 
 
 
ExerciseWhile this exercise focuses on making money, you can do these steps with any of your goals.
 
 1.
 Take out a blank piece of paper. At the bottom of the sheet, write down
 how much money you want to earn per month, one year from now.
 
 2.
 Above the dollar amount write down what you need to produce (HAVE). 
What will someone pay you that much money for? What final product must 
you produce that is worth the amount of money you want to earn?
 
 For
 example, a plumber wants to earn $8,000 per month in profit. He 
calculates his costs and determines he needs to produce or HAVE "$20,000
 per month in high-quality plumbing work to happy customers who refer." 
 If he does this, he will take home $8,000 per month.
 
 A dental 
receptionist who wants to earn $3,500 per month might decide she needs 
to produce much more than "scheduled patients." She talks to the dentist
 and discovers she needs to produce "a dental practice that doubles in 
production, because of my hard work, so I can earn $3500 per month."
 
 The
 partners of a law firm decide they want their group to collect $500,000
 per month. If they do this, they all get what they want to have.
 
 What do you need to produce to earn the money you wrote in Step 1? Write this down.
 
 3. In the middle of your sheet of paper, write down what you need to DO to reach that level of productivity.
 
 This is planning at its finest; you start with the final result and work backwards.
 
 Just
 before achieving the above product, what will you do? Before that? 
Before that? Plan your steps from this future point in time back to the 
present.
 
 For example, the plumber needs to DO more promotional 
actions, delegate responsibility to his assistants and make sure every 
customer is completely satisfied.
 
 The dental receptionist needs 
to organize the doctor's schedule better, make more reminder calls to 
patients and keep the doctor busier.
 
 The law firm needs to hire more associates, attract wealthier clients and win more cases.
 
 4. At the top of the page, write what you need to BE to accomplish the plan and obtain the final product.
 
 The
 plumber needs to BE a responsible manager and not a fun-loving worker. 
He decides he needs to BE a successful, responsible, cheerful, 
efficient, passionate business owner.
 
 The dental receptionist 
needs to BE the boss of the patients' and doctor's time, not just be a 
receptionist. She needs to BE a successful manager.
 
 The law firm 
itself needs to BE the most powerful law firm in town. So it moves to 
the biggest building in town, hires the best decorators money can buy 
and gives to its clients an overwhelming feeling of strength.
 
 Whatever
 you write at the top of your paper is what you need to BE. It's the 
most effective identity you can assume. BE THIS PERSON RIGHT NOW.
 
 Now that you are BEING the correct identity for this goal, DO the action steps. You will then HAVE the money or goal.
 
 
 
And . . .Use this exercise in all other areas of life.
 
 To HAVE a successful marriage, what should you DO? Based on that, what do you need to BE?
 
 To
 HAVE a success child, friendship, career, job, body, car, website or 
whatever, what should you DO? Based on that, what do you need to BE?
 
 To HAVE a happy life, what do you need to DO? Based on that, what should you BE?
 
 The answer to all of this is your correct starting point.
 
 Start!
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